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Managing Customer Relationships: A Strategic

Managing Customer Relationships: A Strategic Framework . Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework


Managing.Customer.Relationships.A.Strategic.Framework..pdf
ISBN: 0470423471,9780470930182 | 530 pages | 14 Mb


Download Managing Customer Relationships: A Strategic Framework



Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons




If you're looking for some kind of model to follow for planning and managing LifeCycle communications, take a look at Satama's REAN. To set the context for MDM's role, don't miss our MDM General Session - Oracle MDM Vision, Strategy and Roadmap at 2 pm on Monday, October 3rd in Moscone West 3014. As a leading authority on customer-focused business strategies, having wrote one of the key books on the subject, along with his long-time partner Martha Rogers, Managing Customer Relationships: A Strategic Framework. It is a business strategy, to establish and nurture better customer relations. The consultants at Agiline CRM work with the organizations, hand-in-hand and provide a solution framework approach, which helps promote system integration throughout the project. According to Band (1991), Strategy and Customer relationship Management goes hand in hand because it produces efficiency and other operational gains which give a firm a competitive edge over other firms. Brand experts and digital evangelists suggest a customised relationship with messages and responses that can be achieved through Social CRM (Customer Relationship Management) – the next generation social networking tool. Customer Relationship Management (CRM) is a business strategy used by most top companies with the aim of creating a deeper and more meaningful relationship. However, CRM, better known as Customer Relationship Management, is much more than a software solution! To create a true 360-degree view, data-driven marketers will learn to link the streams of data from all sources, such as Customer Relationship Management systems, customer databases, point-of-sale systems, call centers, customer response, social media networks and other online data aggregators. Hence it involves much more than a mere software suite. Incorporate a real time link into customer relationship management system. MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework. In the current customer centric business environment, Particularly in the context of marketing decisions there is lack of a easy and overall framework to integrate the traditional CRM functionalities with the management and application of the customer related knowledge. Data-driven marketers will use these pins to create a measurement framework that helps marketers build a connection between spend and revenue creation. The core Strategy was this: if you communicate with customers based on where they were in their Relationship with the company, the communications would be more relevant to the customer, so your marketing would be more successful and profitable over the long run.

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